Elements of Music Management
ID: 2035 - View Book Page - Edit In OJS
The nature of leadership and management is changing across most industries and managers in the music industry face a particularly daunting task. Established music industry management structures and practices are evolving in response to the challenges of piracy, new and emerging markets, technology and new business models. Managers operating in this environment require strong industry knowledge and an international perspective combined with highly responsive and flexible skill sets. The University of Westminster’s MA Music Business Management course aids students in navigating these treacherous waters and the key elements of the course are contained in this book.
Published: Sep 1, 2026
Series
| Section | Chapter | Authors |
|---|---|---|
| 1 | ||
| Introduction | Sally Gross, George Musgrave | |
| 2 | ||
| Music Development: The Role of A and R - Music will Never Stop | Sally Gross | |
| 3 | ||
| Law: Geographical Boundaries in Outta Space | Sally Gross | |
| 4 | ||
| What is Music Management? | Sally Gross, George Musgrave | |
| 5 | ||
| Artistic Entrepreneurship: The Business of Art and the Art of Business | George Musgrave | |
| 6 | ||
| Live Music Industry: Nothing Like the Real Thing | Tony Crean | |
| 7 | ||
| Music Marketing: Streams, Sales and Fan Accumulation - Life's a Stream | Graham Ball | |