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Analyzing the Media

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Analyzing the Media provides original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first chapters explore different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic, thematic and rhetorical structures, the distribution and function of pronouns and of and-parentheticals, engagement, projection and the packaging of voices, modality and authorial voice, etc. Two chapters focus on the lexico-grammatical and functional changes that affect journalistic texts when they are translated for re-publication in a different news culture or adapted for use in the second language classroom. Other papers discuss how the new social media have led to new emerging linguistic practices as in internet forums, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

Published: Oct 1, 2019

Book Contributors

Section Chapter Authors
Introduction Martin Kaltenbacher, Hartmut Stöckl
Part 1: New Genres: Linguistic/Semiotic Textures in the Press
1. Media and Education: A Functional View on Simplification Criteria of News Articles in the Second Language Classroom Ana Coria, Maria Spinola†, Ann Montemayor-Borsinger
2. Personalization as Cultural Practice: The Interpersonal Component of Language in the Opinion Discourse of British, German, and Italian Quality Press Melanie Kerschner
3. Generic Structures, Rhetorical Relations and Thematic Patterns in English and Spanish Journalistic Texts: A Comparative Study Julia Lavid, Lara Moratón
4. Popular Science Articles in Broadsheet Newspapers, Consumer and Specialized Magazines: Engagement Resources from a Translation Perspective Marina Manfredi
5. The Interpersonal Metafunction of and-Parenthetical Clauses in English Journalism Carlos Prado-Alonso
6. Packaging Voices in the British Press: Aspects of the Logogenesis of Science Dissemination Miriam Perez-Veneros
Part II: Other Media: Media Convergence – Media Change – Medium-specific Mode Combinations
7. English News texts in the Light of Authorial Orientation: A Classification of Subjective and Objecive Text Types Based on the System of Modality Martin Kaltenbacher
8. Interpersonal Aspects of an English Language Internet Travel Forum David Banks
9. Blending SFL and Activity Theory to Model Communication and Artefact Use: Examples from Human-Computer Interaction Jörg Cassens, Rebekah Wegener
10. Smell as a Social Semiotic: On the Deployment and Intersemiotic Potential of Smell Daniel Fryer