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Analyzing the Media

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Analyzing the Media provides twelve original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first part of the volume then explores different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic structure, culture, cognition or language contrast. The second half of the volume looks at processes of convergence and change within the medial landscape, e.g., at the transfer of a genre from one medium to another and at the concomitant linguistic/semiotic changes. It explores how long-established media genres, such as advertising and branding, have changed over the years and adapted to shifting media logics, how the new social media have led to new emerging linguistic practices as in internet forums, how generic conventions and linguistic styles are adopted and imported in related or neighbouring genres and media such as comic, TV-series and film, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

Published: Oct 1, 2019

Book Contributors

Section Chapter Authors
Introduction Martin Kaltenbacher, Hartmut Stöckl
Part 1: New Genres: Linguistic/Semiotic Textures in the Press
1. Media and Education: A Functional View on Simplification Criteria of News Articles in the Second Language Classroom Ana Coria, Maria Spinola†, Ann Montemayor-Borsinger
2. Personalization as Cultural Practice: The Interpersonal Component of Language in the Opinion Discourse of British, German, and Italian Quality Press Melanie Kerschner
3. Generic Structures, Rhetorical Relations and Thematic Patterns in English and Spanish Journalistic Texts: A Comparative Study Julia Lavid, Lara Moratón
4. Popular Science Articles in/from Broadsheet Newspapers, Consumer and Specialized Magazines: Engagement Resources from a Translation Perspective Marina Manfredi
5. The Interpersonal Metafunction of And-Parenthetical Clauses in British and American Newspapers Carlos Prado-Alonso
6. ‘Packaging’ Voices in the British Press: The Logogenesis of Science Dissemination Miriam Perez-Veneros
Part II: Other Media: Media Convergence – Media Change – Medium-specific Mode Combinations
7. Interpersonal Aspects of an English-language Internet Travel Forum David Banks
8. Blending SFL and Activity Theory to Model Communication and Artefact Use – Examples from Human-Computer Interaction Jörg Cassens, Rebekah Wegener
9. Boundary Breaking: Towards the Textual Logic of Media Convergence Chiao-I Tseng, Janina Wildfeuer
10. Coffee and Cinnamon Buns: On the Deployment and Intersemiotic Potential of Smell Daniel Fryer
11. “The World’s Best Car”: Exploring Evaluative Voices in Print Advertisements - A Diachronic Perspective Sonja Molnar
12. Branding Burberry through Facebook Posts: A Multimodal Analysis of Site-specific Discursive Practices Esterina Nervino