Blurb:

Topics include: The Communications Strategy; Written genres – published; Oral genres – involving participants outside the Bank; Written and oral genres – behind the scenes; Two key features of the genre sub-set; Practitioners’ genre knowledge; The relationship to organizational change: The role of genres in the Communications Strategy; Coordinating intellectual work; Producing and communicating public information; Acting as a site for organizational learning; Methodological reflections: issues of validity, reliability and generalizability.