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Book: Food Rules and Rituals

Chapter: Large Double Double: How Tim Hortons Coffee Ritualizes Canadian Identity

DOI: 10.1558/equinox.46082

Blurb:

Going to Tim Hortons in Canada (and in a few other places where Canadians need to feel, well, Canadian), involves ritualistic practices of place and consumption that are understood and embraced by Tim Hortons guests and devotees. I offer a brief history of the company and describe some of the cultural considerations implied when Tim Hortons Coffee is the topic of discussion. I explore how buying and consuming Tim Hortons coffee and other products is a marker of Canadian identity beyond the need for alimentary sustenance. It is a coming together to nourish and build culture and collective memory.

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