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Book: Contrastive Discourse Analysis

Chapter: Genre- and culture-specific aspects of evaluation: Insights from the contrastive analysis of English and Italian online property advertising

DOI: 10.1558/equinox.21777

Blurb:

The aim of this chapter is to illustrate how detailed manual contrastive linguistic analysis comparing equivalent genres produced in two different contexts of culture (England and Italy) may be used to explore the fine variation in the subjective force of evaluative expressions, and, distinguish with some precision between genre- and culture-specific aspects of evaluation.

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