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Book: From Language to Multimodality

Chapter: 13 Representations of individual and mass: modelling Experience through multiple modes in digital art

DOI: 10.1558/equinox.21992

Blurb:

In this chapter, the author shows that the systemic functional model (Halliday 1978, 1994) can productively be applied to multimodal forms of communication. It is particularly useful in investigating the intermodal relations between the verbal, the visual and the aural modes, which commonly co-occur in digital art.

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