Blurb:

In this chapter, we begin our journey by looking at the ways in which resources typically combine to make meaning, characterising, in particular what we term the resource integration principle (Inset 3, pp. 18-19), which lies at the heart of multimodality. We do this mainly in relation to cluster analysis (Inset 5, p. 31) and phasal analysis (Inset 7 , p. 47). In particular, this will help us understand the relationship between individual multimodal texts and multimodal genres, or to put the matter in slightly different terms between instance and type (see Inset 13 , pp. 172-173). In this respect it is appropriate, as our very first step, to examine the relationship between text and society in terms of the links between context of situation and context of culture (Inset 1, p. 2) and text (Inset 2 , p. 3), a step which will help us subsequently to characterise the relevance of metafunctions (Inset 4, pp. 22-23) and primary and secondary genres (Inset 6, p. 43) in our approach to multimodal text analysis and transcription.

1.0 Introduction

1.1 Multimodal texts and the resource integration principle

1.1.1 Resource integration and the transcription of printed cartoons

1.1.2 Multimodal transcription of cartoon narratives and the question of the
metafunctions

1.1.3 Sources of meaning in multimodal texts

1.2 Cluster analysis and the transcription of static multimodal texts

1.2.1 Multimodal transcription and questions of genre

1.3 Textual properties of short printed cartoons

1.4 Printed advertisements and their exemplification of the metafunctions

1.4.1 Metafunctions in relation to genre

1.5 Web pages and their transcription

1.6 Film texts and their transcription

1.6.1 The soundtrack

1.7 Conclusion