Chapter: 17. The use of DVD Films as Multimodal Texts to Raise Contextual Awareness in the Acquisition of Polite Words in English: The Case of 'Please'
1 Introduction 2 'Please': Definition, acquisition and context 3 Context as given vs. context as renewed and created 4 The use of DVD clips for analysis of context 5 The analysis of 'please' via films: an example 6 Pedagogical implication 7 Conclusions