Blurb:

Chapter 4 explores the discursive role of language in advertising through the study of the Textual Metafunction. By examining thematic and other cohesive patterns within advertisements, you will gain a better understanding of how producers of advertisements place readers in a consumer position so that they will purchase the advertised products. Topics include: 4.1 Introduction: discourse in advertising; 4.2 Text 1: The Forester advertisement; 4.3 The Textual Metafunction: cohesion and coherence; 4.4 The Forester ad: cohesion; 4.5 The Forester ad: Theme/Rheme; 4.6 Text 2: The Legacy GT advertisement; 4.7 The Legacy GT ad: cohesion; 4.8 The Legacy GT ad: Theme/Rheme; 4.9 Text 3: The Centrum ad