Blurb:

Chapter 6 introduces you to the visual mode of communication, and the interaction of the visual with the verbal mode. In this chapter, you will examine multimodal resources from educational settings and the print media through the lens of SFL in relation to issues of power and ideology. Topics include: 6.1 Introduction: multimodal analysis; 6.2 Overview of Chapter 6: multimodal analyses; 6.3 Text 1: ‘Students Blast Fee-Hike Proposal’; 6.4 Text 2: The baggage handler; 6.5 Text 3: McGill University website; 6.6 Text 4: Columbia University website