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Book: Writing the Economy

Chapter: Genres of external communications

DOI: 10.1558/equinox.29322

Blurb:

Topics include: The Communications Strategy; Written genres – published; Oral genres – involving participants outside the Bank; Written and oral genres – behind the scenes; Two key features of the genre sub-set; Practitioners’ genre knowledge; The relationship to organizational change: The role of genres in the Communications Strategy; Coordinating intellectual work; Producing and communicating public information; Acting as a site for organizational learning; Methodological reflections: issues of validity, reliability and generalizability.

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