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Book: The Power of Language

Chapter: Language and Advertising

DOI: 10.1558/equinox.29709


Chapter 4 explores the discursive role of language in advertising through the study of the Textual Metafunction. By examining thematic and other cohesive patterns within advertisements, you will gain a better understanding of how producers of advertisements place readers in a consumer position so that they will purchase the advertised products.

Chapter Contributors

  • Lynne Young ( - book-auth-98) 'Carleton University, (retired)'
  • Michael Fitzgerald ( - book-auth-757)
  • Saira Fitzgerald ( - book-auth-756)