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Book: Fabricating Authenticity

Chapter: Donald Trump: A "Baby Christian"?

DOI: 10.1558/equinox.40266


In this chapter, Smith draws on 2016 rhetoric describing Donald Trump as a “baby Christian” to explore how this label functions not as a theological designation but instead as a logo or brand used to market Trump as a Christian to “values voters” while also accounting for his shortcomings. Smith argues that the vague symbolism of these logos is what makes them so effective for wide and diverse audiences.

Chapter Contributors

  • Leslie Dorrough Smith ( - ldsmith) 'Avila University'