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Book: Fabricating Authenticity

Chapter: Donald Trump: A "Baby Christian"?

DOI: 10.1558/equinox.40266

Blurb:

In this chapter, Smith draws on 2016 rhetoric describing Donald Trump as a “baby Christian” to explore how this label functions not as a theological designation but instead as a logo or brand used to market Trump as a Christian to “values voters” while also accounting for his shortcomings. Smith argues that the vague symbolism of these logos is what makes them so effective for wide and diverse audiences.

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