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Book: Fabricating Authenticity

Chapter: "Maybe She's Born with it. Maybe it's Maybelline"

DOI: 10.1558/equinox.40276


In this chapter, Baldrick-Morrone takes aim at two contradictory ideas: that women are supposed to wear makeup because that’s what women are supposed to do, and yet wearing makeup can put women at a disadvantage when looking to gain or have their authority recognized. Drawing on different studies, Baldrick-Morrone argues that existing bias favors looks and appearance over a woman’s credentials or previous experience when evaluating whether a woman is capable of occupying a role of authority.

Chapter Contributors

  • Tara Baldrick-Morrone ( - tbaldrickmorrone) 'Florida State University'