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Book: Fabricating Authenticity

Chapter: Rebranding Religion: Authenticity, Appropriation and the Marketplace

DOI: 10.1558/equinox.40283


Khamisa builds on Taira’s analysis of “good” or “authentic” religion to consider what happens to groups labeled as “bad” religion. Exploring the social violence and discrimination of Sikhs and Muslims post-9/11 North America, Khamisa argues that marginalized, non-Christian religions have to apply Christo-centric notions of authentic religion, which may or may not align with how they construct their identities, so to legitimize their own authenticity.

Chapter Contributors

  • Zabeen Khamisa ( - zkhamisa) 'Wilfrid Laurier University-University of Waterloo '