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Book: Sounds Irish, Acts Global

Chapter: Riverdance: Creating Profitable Local Culture

DOI: 10.1558/equinox.44402

Blurb:

Very few cultural products with Riverdance’s profitability were designed and brought to the market by individuals from a country of Ireland’s size. The project was driven by a female entrepreneur who quickly assembled a team in Ireland that was capable of bring the show to international success. While both of Riverdance’s initial principal dancers were from outside of Ireland, most of the team that developed the show were from Ireland.

Chapter Contributors

  • Michael Mary Murphy ([email protected] - michaelmurphy) 'Dun Laoghaire Institute of Art, Design and Technology, Dublin'