Abstract:

This co-authored study draws on my early involvement with television pop as a consumer and my later career, first as a musician and then a music video director and producer. I draw on my professional experience particularly in Section II, in my discussion of three specific music video productions. While my contributions to this study are not therefore 'objective', on either count, the chapter attempts as accurate a survey of the field as possible. All references to actual production experiences here are mine alone (Bruce Sheridan).

Author: Bruce Sheridan, Philip Hayward