Abstract:

In this paper we examine the representation of masculinities in Greek men’s lifestyle magazines. We are applying Norman Fairclough’s framework of Critical Discourse Analysis (2001a, b; 2003) to analyse an issue of Nitro, a prototypical and high in circulation Greek men’s lifestyle magazine. The framework links social and cultural changes (in our case in gender relations) with discursive changes manifested through interdiscursivity, which is the focus of this paper. We look at the amalgam of discourses employed, on the basis of linguistic traces of these discourses in the text. The magazine draws mainly on hegemonic discourses of masculinity, asserting a ‘Real Male’ discursive construct and discrediting non-hegemonic masculinities. This can be mainly linked to social changes in Greece related to reactions to feminist progress, consumerism and possibly to the influence of international lifestyle magazines.

Author: Konstantia Kosetzi, Alexandra Polyzou