Item Details

K-pop beyond the lockdown: Fandom, participation, and experiencing community online

Issue: Vol 22 No. 2 (2022) ADVANCE ACCESS TO FORTHCOMING ARTICLES

Journal: Perfect Beat

Subject Areas: Popular Music

DOI: 10.1558/prbt.19303

Abstract:

In the year of a global pandemic that brought activity to a halt for musicians around the globe, the K-pop industry proved to be an illuminating case study in how to remain vibrant despite being distanced. As a music that thrives on the Internet with its highly visual nature, K-pop has been well positioned to maintain lively audiences through diverse and innovative content amidst the lockdown environment. Indeed, high-profile group BTS flourished in the time of COVID-19, garnering the Guinness record for most viewers of a music concert live stream. At the heart of this success is an engagement with fans that continues to drive BTS’s, and K-pop’s, rise to mainstream visibility, revealing a participatory nature that remains its strength. This essay reflects on K-pop fandom at the intersection of social media activity intensified in the COVID-19 era, focusing on the case of BTS and the group’s success in building community online.

Author: Hae Joo Kim

View Original Web Page

References :

Akhtar, Farozan. 2020. ‘Life Goes on: Even amid Covid-19, BTS Keeps the Show Going’. Hindustan Times, 20 November. Online at https://www.hindustantimes.com/entertainment/life-goes-on-even-amid-covid-19-bts-keeps-the-show-going/story-29hfxzjrmOHydwWBlH5XuK.html

Carville, Olivia. 2020. ‘No One Fights QAnon Like the Global Army of K-Pop Superfans’. Bloomberg Businessweek, 28 October. Online at https://www.bloomberg.com/news/features/2020-10-28/bts-k-pop-stans-are-fighting-qanon-and-maga-on-social-media

Guinness World Records. n.d. ‘Most Twitter Engagements’. Online at https://www.guinnessworldrecords.com/world-records/471737-most-twitter-engagements-tweet-interactions (accessed 30 January 2021).

Hong, Dam-young. 2020. ‘“Life Goes On” with BTS, as They Talk about Holding on to Hopes’. The Korea Herald, 20 November. Online at http://www.koreaherald.com/view.php?ud=20201120000785#

Jenkins, Henry. 1992. Textual Poachers: Television Fans and Participatory Culture. New York and London: Routledge.

Lam, Jamie. 2020. ‘“BTS Universe Story”: K-pop’s Most Popular Boyband’s New Game Will Focus on Storytelling’. South China Morning Post (Young Post), 18 August. Online at https://www.scmp.com/yp/discover/entertainment/tech-gaming/article/3098635/bts-universe-story-k-pops-most-popular

Lorenz, Taylor, Kellen Browning and Sheera Frenkel. 2020. ‘TikTok Teens and K-Pop Stans Say They Sank Trump Rally’. The New York Times, 21 June. Online at https://www.nytimes.com/2020/06/21/style/tiktok-trump-rally-tulsa.html

Rolli, Bryan. 2020. ‘BTS ARMY Matched the Group’s $1 Million Black Lives Matter Donation, Proving the Positive Power of Fandoms’. Forbes, 8 June. Online at https://www.forbes.com/sites/bryanrolli/2020/06/08/bts-army-black-lives-matter-1-million-donation/?sh=5b53d8216465

Sinha, Charu. 2020. ‘K-Pop Stans Successfully Sabotaged Trump’s Tulsa Rally’. Vulture, 21 June. Online at https://www.vulture.com/2020/06/k-pop-stans-successfully-sabotaged-trumps-tulsa-rally.html

Spangler, Todd. 2020. ‘“BTS Universe Story” Interactive Social Game App Sets Worldwide Launch’. Variety, 23 September. Online at https://variety.com/2020/digital/news/bts-universe-story-app-launch-free-1234780543/

Ting, Jasmine. 2020. ‘BTS “Map of the Soul ON:E” Had Almost a Million Viewers’. Paper, 10 October. Online at https://www.papermag.com/bts-map-of-the-soul-one-concert-2648159831.html?rebelltitem=2#rebelltitem