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Dialogue in Focus Groups

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In contrast to a vast literature that provides information and guides about focus groups as a methodological tool, this book is an introduction to understanding focus groups as analytical means exploring socially shared knowledge, e.g. social representations of AIDS, biotechnology or democracy, beliefs and lay explanations of social phenomena. The main emphasis of the book is to examine how to analyse interaction and ideas expressed in focus groups. The book considers, first, different kinds of dynamic interdependencies among participants who hold the diverse and heterogeneous positions. Second, it explores circulations of ideas and contents in focus groups. More generally, the book is concerned with

* language in real social interactions and sense-making, which are embedded in history and culture

* the ways people draw upon and transform social knowledge when they talk and think together in dialogue

* the ways people generate heterogeneous meanings in the group dynamics

* communicative activities and genres represented by different kinds of focus groups

This original approach to understanding focus groups will be of interest to researchers and advanced students in social sciences, communication studies, psychology, and language sciences.

Published: Sep 1, 2007

Series


Section Chapter Authors
Prelims
Preface Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
1
Dialogism: interaction, social knowledge and dialogue Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
2
Focus groups through the lens of dialogism Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
3
Dialogical analyses of focus groups: data and analytical approaches Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
4
Focus groups as communicative activity types Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
5
Who is speaking in focus groups? The dialogical display of heterogeneity Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
6
Dialogue and the circulation of ideas Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
7
Themata in dialogue: taking social knowledge as shared Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
8
Focus groups as a dialogical method Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
End Matter
References Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
Appendix 1 Basic bibliography on tool kits and methodological guidelines Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
Appendix 2 Focus group data corpuses Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
Appendix 3 The ‘moral dilemma’ focus groups: excerpts in original language Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig
Index Ivana Markova, Per Linell, Michèle Grossen, Anne Salazar Orvig

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