Book: Dialogue in Focus Groups
Chapter: Focus groups as communicative activity types
Blurb:
In this chapter the authors adopted a micro-sociological and social-interactiona perspective, looking at focus groups as communicative activity types, that is,
special kinds of multi-party encounters, with specific tasks and framings. In this perspective, focus groups are not just small groups tout court, but socially structured constellations of participants, who adopt different roles with a social distribution of responsibilities, knowledge and participation.