Blurb:

The chapter focuses on the direction of Orientalization and argues that it is helpful not to put 'Orientalizing' back into the art historian's closet. The reason is that transformation is at the centre of artistic motifs and techniques from the east, as well as at the centre of taking up of cultural goods from the east more generally. Thus, it is worth calling it 'Orientalizing' rather than 'hybridity' or 'hybridization'.