Blurb:

In 1966, ‘Tomorrow Never Knows’ closed The Beatles’ seventh album Revolver, suggesting spectacular new horizons not just within the group’s own work, but in the musical and cultural outlook of The Beatles’ audience. Sharif Gemie’s chapter details John Lennon’s various inspirations for the composition, and Paul McCartney (aided by George Martin) brought to these. More extensively however, the author contemplates the fusion of Eastern and Western musical traditions within the song. Rather than marking some sort of cultural rupture, ‘Tomorrow Never Knows’ can instead be seen as an example of cultural continuity. It can be situated within the broad confines of the ‘Orientalism’ identified by Edward Said (1978). Orientalism could take many forms: sometimes a blatant racism; sometimes an articulate, pragmatic argument to rationalize imperialist expansion; sometimes an attitude resembling an admiration or even an affection for ‘eastern’ forms. The aspect which is most relevant here is the latter: those educated Westerners who looked eastward in search for some form of intellectual enlightenment.