Blurb:

Contemporary Islamic piety movements often organize as da‘wah groups, and this chapter shows how “mission” is performed and promoted. A lot of time is devoted to talk about being steadfast and to take the so-called righteous predecessors as role-models. This has an important function as a strategy to delineate the in-group and define da‘wah. Authentic Islam is presented as a way of life that should be made relevant for everything a person does in life and it has relevance considering the Hereafter.