Blurb:

MMR draws on a variety of designs using different data collection tools and procedures from both qualitative and quantitative methodologies in integrated projects. What is significant is how MMR combines such methodologies in specific and appropriate ways to achieve the particular research purposes of a study so as to achieve a rich and principled account of its chosen data. While data collection tools and procedures used in MMR may not in themselves be entirely distinctive from those used in each individual methodology (quantitative or qualitative), the main point here will be to show how such methods and tools can be used in an integrated and innovative manner to create new designs.