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Book: Metaphor Analysis

Chapter: 1: What is metaphor and why does it matter?

DOI: 10.1558/equinox.28620

Blurb:

This chapter introduces metaphor as seeing one thing in terms of another, a multi-dimensional discourse phenomenon that involves language, thinking, physicality, and social interaction. It then demonstrates how metaphor can be used as a research tool to open up discourse data and reveal something of people's ideas and attitudes and values. Cameron summarizes her empirical study of metaphor and reconciliation, in which metaphor analysis helped to uncover the strategies by which former enemies came to understand each other.

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