Blurb:

Design is never neutral. Language learning products reflect assumptions about their users and about which characteristics of these users are relevant for the user experience. At the same time, they encode assumptions about (legitimate and/or desirable) language, language competence and language use. In this chapter, I employ Dörnyei’s L2 Motivational Self System as a lens to look at three non-CMC language learning products with a multilingual theme or a multilingual component: Romanica, Duolingo, and MElang-E. I discuss design decisions made in the creation of these products, and how these interact with and potentially impact (multilingual) learner identity, especially Ideal L2 Selfs and Ought-to L2 Selves.