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Book: Pagan Religions in Five Minutes

Chapter: 65. What is WitchTok?

DOI: 10.1558/equinox.45532


WitchTok on TikTok has helped increase the popularity of witchcraft and Paganism on social media. The platform's primary user base is teens and young adults, who shape the content's style and nature. WitchTok has caused a fragmentation of witchcraft communities across different social media platforms, leading to debates over authenticity and misinformation. The platform's ability to exchange and distribute information has made it a potent force in the community.

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